Sunday, July 25, 2004

Fear of the New

After a brief, unsuccessful trial the 'free for non-commercial use' offer of UseBestMail is gone. The product is the same, but the package is changing. Instead of emphasizing the completely 100% effective solution to the spam problem (although it's still there), it is now a me-too product -- just like but better than Qurb, for example. And unlike the competition we also have a neat little-add-on feature that truly defeats spam.

So why the change? Well, it is now obvious that people fear the new. Maybe it's the need to make up one's own mind. Or maybe one already has preconceived ideas about a subject that make it impossible to even see the unique new concept in its true form. An old story relates that when Samuel Morse tried to sell his recently invented telegraph system in England he was told that there was no need for it because "...England had no shortage of messenger boys."

But in spite of being smartly smited by reality, I'm still here, UseBestMail is still here, and you can try it free for 30 days. I really hope you do that and maybe even discover the beauty of its hidden new feature.

7 Comments:

At 9:44 PM, Anonymous George Elliott said...

Fear of the new? Yes. Forget that your solution works and everybody else's doesn't. That's beside the point. The point is that most people fear that any anti-spam program is going to be at least as much of a problem as the spam ever was. So they want a big name on the software before they will even consider it. Look at Giant anti-spyware, recently bought by MS. Now, millions will use it whereas before, only the techies would try it. So, how are you going to get the attention of, say, AOL or Earthlink? The only way is to get their techies on your side. How do you do that? Get their techies to try it. How do you do that? Get good reviews, get better reviews, get best reviews. If you can get Fred Langa and Kim Kommando to try it, you're half-way done because all of the reviewers read each other. Otherwise, you'll sit on the only solution until the internet goes belly-up from the spam load.

 
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At 12:04 AM, Blogger mattjohn8803 said...

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